What comes into your mind when you read the word cold email? For those who have never learned anything about it would think it is an email. Is it?

Well yes, it is an email

But

It is different.

Let us dive into what cold email is.

Cold email refers to emails sent to people you do not know for business purposes. The aim is to build a business relationship.

When sending cold emails, the main aim is to get conversations going or to get feedback. Sending to someone who is a stranger means there is a higher chance of the email being rejected or ignored.

Sending cold emails to business people will help you start a genuine conversation with people you have no prior connection with. B2B inbound marketing is important in cold emails for it majorly drives a lot of clients. I talk about the Concept of B2B inbound marketing in my last article.

Significance of Cold Email.

1. It helps you target people you believe could benefit your product and service. By personalising your message to each recipient, there might be a higher chance of you getting feedback.
2. It is cheap. Unlike the older method where you need to advertise your product and service thereby costing you much, what you need now is just crafting a good email and reaching your future prospective clients. This is cost effective hence it is a benefit.
3. Easily Reached. You can reach thousands of clients by just sending cold emails.

While we know cold emails and spam emails are both sent to clients you have no prior connection with, it is important to note that there is a lot of difference between cold emails and spam emails.

Difference Between Cold Email And Spam Emails.

1. cold emails are personalised and it is specific which means you can only send them to a particular person while spam emails are generic. It is generally sent to anyone.
2. There is integrity in cold email. It is clear and honest. They state clearly who the sender is, where he or she is located and what kind of business one is doing while spam email lacks integrity. It can deceive and violate the law.
3. Cold emails are usually short, clear and concise with an intended message while spam emails are long, with many links and promotional. It has no intended meaning.
4. Cold emails are usually sent by Humans to specific clients while spam is mostly sent by artificial intelligence and can be sent to thousands of people at once.

The Dos And Donts In Cold Email.

Do’s

1. Personalise your email. Avoid generic email. Research on the company
2. Be Honest. People appreciate when you show integrity in what you are doing.
3. Add importance. Make sure you are adding value to your client. That will easily make them engage with you.

The Don’ts

1. Avoid links and promotions in your email. They will easily take it as a spam word.
2. Avoid doing a quick follow-up. Give people time to reply to your email. Unnecessary follow-up will only increase higher chance of your client not engaging with you.

in conclusion, Cold emails are important when done correctly and is a great way to start a conversation with potential clients.

B2B Inbound Marketing

 B2B Inbound Marketing In Digital Marketing 

A B2B inbound marketing is customer-centric approach, which targets acquiring potential clients through the development and providing of valuable relevant content.

 In contrast to traditional outbound methods, inbound marketing meets the customer journey offering customised content at every stage of buying process.

The main advantage of B2B inbound marketing is its capability to produce organic and qualified leads as well as establish strong long-term relationships with prospects. Which means the cost per lead is lower and quality of leads higher, leading to effective sales opportunities towards sustainable growth trajectory in B2B companies

B2B inbound marketing is characterized by its core principles: Attract, Convert, Close, Delight. The first principle is in attracting the right visitors to your website. In order to achieve it, you need to optimize your website for search engines and create interesting content that appeals to your target audience. You can do this by conducting keyword research, on page optimization , and link building .

Once you have drawn the best crowd, then it becomes possible to nurture them with relevant material and reach out to them social media. The second principle, Convert , entails guiding prospects through the buyer’s journey and providing relevant content along each step of the marketing funnel, gaining their trust and solving problems that may arise for potential customers.

The third principle is Close that entails the closing of deals and converting proposals into clients.  It involves personalised communication, creating value and showing how your

product or service gives benefit to an individual.

Finally, the fourth principle Delight is about delighting your customers after purchase. This may include excellent customer service on the one hand, support and maintaining a good rapport with your customers.

In conclusion,B2B inbound marketing is not a panacea. It is a long term approach that takes patience , planning and perseverance.

MY JOURNEY AS A FULL STACK SOFTWARE ENGINEER

 

Isn't amazing that I'm writing about a tech topic?

Well, the question is where did it start and how?

Social Media Influence.

I know when we talk about social media, the first thing that comes into our mind is, the negative side, right? Definitely.

This is different

At one time, I was scrolling through Twitter and I come across a tweet about software engineering, I said to myself, lemme see the article. I read the article and was amazed and excited about it. In the article, there was a website (alx Africa) and I tap in.

I decided to see that there was a course on offer and that's software engineering. It was 12 months, 70 hours a week. Remember I was working so definitely I couldn't make it because the 70 hours a week was too much for me but then isn't the course free? Yes, then why can't I try?

I applied. It was sponsored and after a week I got an email that I was accepted to enrol for the course. This was a huge opportunity for me.

I  applied and I was accepted and it was free so what's next? It is my schedule.

I decided to look for a laptop because at that time I didn't have the laptop. I also decided to set aside money for data.

Next, I managed to have a timetable to balance the software engineering course and my job. Everything was set.

In my next blog, I would be talking about the way I started and how exciting was the project. Was it hard? Is it manageable? Tune in to my next blog. 

About Me

Binamin Abdi Hassan 

Email. binaminbinka@gmail.com 

CAREER PROFILE SUMMARY

A committed teacher keen on ensuring that the knowledge I gain is passed down to generations. I have engaged the students in lessons and in the process imparted knowledge, built their confidence and helped them acquire discipline. Some of my competencies include; teaching and training, lesson planning, assessment and reporting and communication. I offer excellent time management skills, great attention to details, and proficiency in the performance of administrative roles. My passion is to ensure the knowledge I impart is used to assist in the development of the student’s future life.

EDUCATION

Bachelor of Arts in Education (English Literature)- Mt Kenya University; 2015-2018

Kenya Certificate of Secondary Education- Abusalma Mixed Secondary School-2011-2014

KEY SKILLS AND COMPETENCIES ACQUIRED

Teaching and Training: A passionate teacher experienced in studying, evaluating and implementing innovative teaching techniques and methods. Ability to prepare and develop courses of study, teaching materials, and programmes.

Lesson Planning: Excelled in preparing and delivering instructional activities that facilitate learning experiences. I have successfully developed schemes of work and lesson plans.

Assessment and Reporting: Effectively carried out regular assessment of student performance, assessed and reported on subject strengths and areas for development at different stages.

Organization skills: Excellent and sound organizational skills, work under pressure and determine priorities to meet deadlines.

Communication skills: Ability to understand and relate well with students and professionally other members of staff ensuring diplomacy and confidentiality is maintained when handling sensitive issues concerning students. 

Integrity: Ensuring and maintaining a purely professional relationship with my students and colleagues.

ICT competence: Working knowledge of MS suite, internet and emails.

WORK HISTORY

Teacher of English Literature 

Employed By TSC

Ademasajida Mixed Secondary School; July 2019 to date

Duties and Responsibilities

Organization meetings and whole school training events  

Marking work, giving appropriate feedback and maintain records of students’ progress and development  

Researching new topics areas, maintain up-to-date subjects knowledge and devising and writing new curriculum materials  

Preparing and delivering lessons to a range of classes of different understanding and abilities  

Managing students’ behaviors in the class rooms and on social premises and applying effective measures in case of misbehavior  

Working corporative with school administrators, special support personnel, colleagues and parents 

REFEREES

Ahmed Adan

Teacher

Ademasajida Mixed Secondary School;

Tel: +254721942257

Email: ahmedina@gmail.com 

Rashid Gabow Mursal

Teacher

Ademasajida Mixed Secondary School;

Tel: +254 720143401

Email: robkoyo@gmail.com 

To Love or To Be Loved?

 One of the most asked queries when it comes to love is always to love or to be loved. What implications do both have when it comes to relationships?

 To Love is to have feelings for somebody. This means you do anything for that person. It is a genuine desire. The person has power over you. In most cases, he or she is the driving force in the relationship. 

To be adored means someone loves you unconditionally... They give you all the attention. You have the power. In most cases, if the man is loved, the woman does anything for him. She can even meet him in mountains. The man would not give so much attention.

If you are a man, go for the latter. Look for someone who loves you. It is all about power. Who carries the power over the other? When you love someone you don't have the power, when you are loved, you have all the power.  Even in relationships, you need power. The fight for power is a rough wilderness. The fight for power needs shrewd and astute individuals who can tip the scale of power towards their end of the stick.

 Look for power in relationships. 

Modern Parents.

 Modern parents have left their children to do whatever they desire and this is vicious! 

 A decade ago, Kenya's parents were strict, hard-working and managed their homes with the order. Today most modern parents are doing the opposite of what traditional parents used to do.

Today you will see a child disrespecting a parent and the parent would just laugh and assume the child has freedom of speech. A decade ago, you could be told to do something by your mother and you accept to do it without smiling, and the next thing you know is slapped landing on your face.

Most fathers have given up their roles to their mothers. The mother is supposed to cook, the mother is supposed to wash clothes and does all kinds of chores and at the same time discipline the child. Which is wrong in all contexts. Once the child does not see the strictness of the father, he does whatever he desires. This child will come to school and disrespect the teachers. This child will go to class and fight with his fellow students and this child in the end will abuse drugs. The father will later blame Modern technology.

Until fathers play their role, we will have a chaotic modern society.